This blog is based on an insightful conversation between Bethany Meadows and Lacy Boggs on the Time to Thrive podcast. Lacy is a seasoned content marketing strategist and the Director of the Content Direction Agency. She specializes in helping businesses create high-impact content that not only engages but also converts, while staying true to their brand voice. In this episode, she shares key strategies for creating content that drives results and stands out in today’s digital landscape. Let’s dive into some key takeaways!

From Freelance Blogger to Agency Owner

Lacy’s journey into content marketing began when she transitioned from being a food editor to starting her own blog after becoming a mother. Like many entrepreneurs, her business idea grew out of necessity—she needed to generate income while staying home. She quickly realized that business owners needed more than just words; they needed a strategy behind their content. This realization led to the creation of her content marketing agency, where she now helps clients build effective content strategies.

Key takeaway: Content creation is more than just writing—it requires a strategy that aligns with business goals.

The Shift from Engagement to Conversion

Lacy emphasizes that the current digital landscape requires content that does more than engage; it must convert. In an age where trust is at an all-time low, audiences need more in-depth content to feel confident about purchasing or investing in a service. She believes that while short-form content and social media are important, long-form content such as blogs and in-depth articles will regain importance, particularly for businesses selling high-ticket products or services.

Key takeaway: Focus on creating deeper, long-form content to build trust and convert leads, especially for high-ticket offerings.

Building a Brand-Aligned Content Strategy

Lacy’s approach to content creation starts with understanding the brand’s unique voice and message. She recommends developing a clear vision statement and a hypothesis about how your content will help your audience achieve their goals. These elements should guide everything from blog posts to social media content.

Key takeaway: A well-defined content strategy that aligns with your brand’s voice will make your content more cohesive and impactful.

Repurposing Content Without Losing Impact

One common concern business owners have is diluting their message by repeating content. Lacy reassures that most audiences won’t notice repetition because they don’t consume every piece of content. She encourages businesses to repurpose long-form content into smaller pieces to maximize its reach across different platforms.

Key takeaway: Don’t hesitate to repurpose content. Your audience won’t notice the repetition, and it helps extend the life of your content.

Finding and Targeting the Right Audience

Many businesses struggle with defining their target audience, often claiming their product or service is for "everyone." Lacy advises against this approach. Instead, she recommends focusing on the audience that will benefit the most and is ready to act now. The more specific your messaging, the more likely it is to resonate with the right people.

Key takeaway: Narrow down your target audience to those who need your solution immediately. Specificity leads to better conversions.

Systems and Content Calendars: A Path to Consistency

Lacy highlights the importance of having a content calendar to avoid burnout and ensure consistency. For business owners who struggle with planning, she recommends starting with the big "rocks" or major events and filling in smaller tasks later. Consistent content creation, even if it’s done in advance, ensures you never fall behind on your marketing.

Key takeaway: A content calendar helps maintain consistency and keeps you ahead of your content schedule.

Final Thoughts

Lacy’s practical advice reminds us that content marketing is not just about producing content for the sake of it. It's about having a strategy that aligns with your brand, engages the right audience and ultimately drives conversions. As content continues to evolve, brands that focus on creating meaningful, long-form content will stand out in a crowded digital space.

Key takeaway: Create content with purpose and strategy. Focus on building trust through long-form content and aligning it with your brand voice for maximum impact.

LISTEN to the full episode now on your favorite podcast platform or watch on YouTube HERE. https://youtu.be/1E_dVNaaC8c