Can a podcast help my business grow?

Content marketing is a strategic marketing approach focused on creating and sharing valuable and relevant content specifically designed to attract a clearly defined audience. The goal of content marketing is to drive prospects through the marketing funnel and ultimately guide them to a buying decision.

The changes to the marketing world in the past two decades are overwhelming. The tools we use, the media and channels we promote and the changes to customer attitudes have all changed the strategies we must use to reach and connect with our audience.

 The marketplace is less personal, highly crowded and fraught with scams. Building trust and affinity is more important than ever. And that is where content marketing makes all the difference.

Why Podcasting?

Podcasting is just one way your business can develop a successful content marketing strategy. Here are a few of the ways your business can benefit from hosting a podcast.

1. BUILDS BRAND. Not every business has a zillion dollars to spend on advertising to grow brand awareness. A podcast is a cost-effective way to share your brand values and differential.
   
2. CREATES RAPPORT. When someone listens to your podcast, they hear your voice, your passion and your story in your own words. They start to feel like they know, like and trust you.
   
3. GROW YOUR AUDIENCE. A podcast will likely attract prospects that you have not reached before through other means.
   
4. INCREASE WEBSITE CONTENT & TRAFFIC. You can add a podcast page to your website and embed your audio files or even a podcast player. The description in your podcast can be another SEO boost. Plus, your podcast is an opportunity to frequently mention or direct the audience to your website.

Podcasting is a “large form” piece of content. This means you can break down and repurpose the content for other uses. For example, each podcast episode could be done on Zoom providing a video for YouTube. Mini videos can be made for sharing on social media. Quote graphics, blogs… well, you get the idea. One large form content like a podcast can be turned into 25 to 30 additional pieces of content.